With our lease accounting functionality combined with our reasonable pricing, we have a very compelling position in the market. A lease accounting software company should have two key ingredients, accountants and software engineers, and that's precisely what Cradle has. A company just full of accountants would lack the required knowledge to build software, and a company of just software engineers wouldn't know the accounting! Cradle was founded with a founder from each discipline.
We don't dance around pricing, nor make it difficult to see our software. All the information to make an informed buying decision is all available online as we're confident it's more than competitive.